Rodgers Townsend/DDB · AT&T

A direct mail series inviting small business owners into a conversation with AT&T. I art directed the campaign and partnered with an AT&T-approved illustrator on a hand-lettered watercolor style. The warm, main-street feel let a big telecom brand speak to small business owners like a neighbor. Managed print production through final press checks.

Freelance · Heritage Properties

A brand identity for a real estate broker and home restoration business. I designed the logo, color palette, business cards, and real estate signage. The ornate, period-inspired lettering reflects the company’s focus on restoring older homes, and the identity holds up on everything from a business card to a for-sale sign in the yard.

Rodgers Townsend/DDB · Missouri Baptist Medical Center

An internal campaign celebrating the hospital’s Magnet designation for nursing excellence. I designed the environmental graphics throughout the hospital: elevator door wraps, window clings, and freestanding signage. Built around the line “Ask us why it matters,” the campaign turned everyday spaces into a celebration of the nursing staff and invited patients and visitors into the story.

Daugherty Business Solutions · Various Clients
Presentation design, internal branding, and infographics for a national IT consultancy. I designed client-facing decks for AI workshops, strategy roadmaps, and implementation plans, turning dense technical content into clear visual stories. Internally, I created identities for the company’s employee resource groups and initiatives, and designed the marketing team’s annual year-in-review infographic.

Daugherty Business Solutions · Walgreens
A visual guide to Walgreens’ natural language phone system, created to train staff. I mapped every path a pharmacy caller could take, from refill requests to store transfers, into clear call-flow diagrams that show what the system says at each step and where calls route. The guide also included a cover and a business impact section showing results from the system’s rollout.

Daugherty Business Solutions · McDonald’s
A qualitative analysis report for McDonald’s technology discovery project. I designed the report in McDonald’s brand language, organizing interview findings, data, and recommendations into a clear, editorial layout. Executives could move from summary to findings to next steps at a glance, with key numbers pulled out for quick scanning.